Menu
The following terms that we use within our privacy policy are defined within Art. 4 of the GDPR. This is only an excerpt from Art. 4 DSGVO. You can view all definitions in the GDPR(available here).
Personal data (Art. 4 No. 1 GDPR)
Personal data means any information relating to an identified or identifiable natural person (hereinafter referred to as "data subject"); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
Processing (Art. 4 No. 2 GDPR)
Processing means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.
Pseudonymization (Art. 4 No. 5 GDPR)
Pseudonymization means the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organizational measures to ensure that the personal data are not attributed to an identified or identifiable natural person.
Controller (Art. 4 No. 7 GDPR)
The controller is the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data; where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law.
In connection with the use of Google Ads, we also use the "Google Remarketing" application. This makes it possible to display an advertisement (on another website) to the user of our website again when they continue to use the Internet on the basis of existing information (see below for information retrieval). The information is obtained by means of cookies that Google sets in your browser and which record and pseudonymize the user behavior when visiting various websites. According to Google, the data collected as part of remarketing is not merged with personal data that may be stored by Google. We only use Google Remarketing if you have given us your express consent to do so via our consent tool (Art. 6 para. 1 lit. a GDPR). Data processing within the USA is possible in this respect. The USA is a so-called third country within the meaning of the GDPR. The data transfer to this third country is justified in the present case in accordance with Art. 44 and 45 GDPR, as Google is an active participant in the Data Privacy Framework. This is a data protection agreement between the EU and the USA in which the level of data protection for certified companies in the USA is declared appropriate ("adequacy decision"). You can revoke your consent at any time via the "Revoke / change data protection settings" button located in the footer of our website. We would also like to point out that you can prevent the storage of cookies at any time by adjusting your browser settings accordingly.
In connection with the use of Google Ads, we also use the "Google Conversion Linker" application. This supports click data measurement in order to effectively record conversions (conversions are recorded when an ad is interacted with and a predefined action is carried out). In this respect, user activities are assigned to the corresponding Google Ads campaigns, which enables a more precise measurement of success (measurement of conversions); for us, this makes the circumstance and the extent of the "conversion" that has taken place with the user more clearly recognizable. This service sets a cookie for this purpose. You can find more information about the service here: https://support.google.com/tagmanager/answer/7549390?hl=de. We only use Google Conversion Linker if you have given us your express consent to do so via our consent tool (Art. 6 para. 1 lit. a GDPR). Data processing within the USA is possible in this respect. The USA is a so-called third country within the meaning of the GDPR. The data transfer to this third country is justified in the present case in accordance with Art. 44 and 45 GDPR, as Google is an active participant in the Data Privacy Framework. This is a data protection agreement between the EU and the USA in which the level of data protection for certified companies in the USA is declared appropriate ("adequacy decision"). You can revoke your consent at any time via the "Revoke / change data protection settings" button located in the footer of our website. We would also like to point out that you can prevent the storage of cookies at any time by changing your browser settings accordingly.
In addition to or in connection with the Google services mentioned separately in this privacy policy, we also use Google Tag Manager. This is a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, legal notice: https://www.google.de/intl/de/contact/impressum.html. The parent company of this Irish-based company is: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (hereinafter referred to as "Google"). Privacy policy: https://policies.google.com/privacy. The Tag Manager is used to manage so-called website tags. These tags are used to integrate other services into our online offering in a technically clean way and can then be managed by us via a common interface. The Tag Manager itself implements these other services but is not involved in their data processing. Please refer to our explanations in the course of this data protection information on the specific services for information on data processing by these other services. According to Google, the Tag Manager does not process IP addresses or other user-specific identifiers, seehttps://support.google.com/tagmanager/answer/9323295?hl=de. However, data processing within the USA is possible in this respect. The USA is a so-called third country within the meaning of the GDPR. The data transfer to this third country is justified in the present case in accordance with Art. 44 and 45 GDPR, as Google is an active participant in the Data Privacy Framework. This is a data protection agreement between the EU and the USA in which the level of data protection for certified companies in the USA is declared appropriate ("adequacy decision"). We use Google Tag Manager on the basis of our legitimate interest in accordance with Art. 6 para. 1 lit. f GDPR, in this case to be able to integrate and manage services in a technically clean manner.
We integrate the Meta Pixel on our website as a so-called tracking pixel (a tracking pixel is a small graphic that is automatically reloaded when a website is called up and thus enables tracking of user behavior) of the company Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland, Imprint: https://www.facebook.com/terms (formerly "Facebook"). The data policy can be accessed here: https://www.facebook.com/about/privacy. The parent company of this Irish-based company is: Meta Platforms, Inc, 1601 Willow Road, Menlo Park, California 94025, USA (hereinafter referred to as "Meta"). When using the Meta pixel, there is a data connection to Meta, so it cannot be ruled out that your data (at least the personal data when using the website purely for information purposes) will also be processed in the USA. Data processing within the USA is therefore possible. The USA is a so-called third country within the meaning of the GDPR. The data transfer to this third country is justified in the present case in accordance with Art. 44 and 45 GDPR, as Meta is an active participant in the Data Privacy Framework. This is a data protection agreement between the EU and the USA in which the level of data protection for certified companies in the USA is declared appropriate ("adequacy decision"). Cookies are also used by the application. We only use the Meta Pixel if you have given us your express consent to do so via our consent tool (Art. 6 para. 1 lit. a GDPR. If you have given your consent and the storage of cookies in your browser is not prevented, the meta pixel enables us to measure the effectiveness of our advertising in the form of conversions (conversions are recorded when an ad is interacted with and a predefined action is performed). With the meta pixel, it is also possible for you as a user of our website to be shown advertisements from us (ads) within the social media platforms Facebook and/or Instagram. Through the Custom Audiences meta service, the advertisements are only displayed to users who are interested in our offer (e.g. recognizable by the fact that a user has already visited our website) or who have other characteristics, such as interest in certain products or services. A direct connection to the meta server is established when our website is accessed. We cannot influence the data collected, the scope of the collection, the purpose and the processing procedures or the deletion and storage periods. An assignment to an existing Facebook or Instagram profile cannot be ruled out. You can revoke your consent at any time via the "Revoke / change data protection settings" button located in the footer of our website. We would also like to point out that you can prevent the storage of cookies at any time by adjusting your browser settings accordingly.